The final project for Broadcast Design 2 was to conceptualize a brand and create a spot for it. I decided to re-brand Depend undergarments for younger people who are too busy to be bothered with finding restrooms. Using photos from a road trip, stylized photos of a toy car, a few vector graphics (the circling crows) and some stock moving images for the sky, I composed this spot in After Effects. The soundtrack is "Steady As She Goes" by The Ranconteurs.

Tools:

Software: Photoshop CS 2, After Effects 7 Pro.

Hardware: MacBook Pro, Canon Digital Rebel XT, Firewire hard drives